Client: RSNO
RSNO
The Aberdeen Concert Series is a special partnership between the Royal Scottish National Orchestra and the Scottish Chamber Orchestra. We had the pleasure of designing all promotional materials for several seasons of this very special music partnership as well as brochures, newsletters, posters and whats on guides for the RSNO itself.
Our photographic approach unifies the musicians from both orchestras with distinctive elements of the local environment: the thrashing waves of the North Sea, the raw granite from which the city was built, the lush greenery of Union Terrace Gardens. Photography was created in-house by Traffic and had to be worked around rehearsal schedules. The forthcoming season’s design radiates from the iconic image of the South Breakwater lighthouse in Aberdeen harbour, with each ‘beam’ showcasing one of the featured artists from each of the series’ concerts.
“We thought we had given Traffic a real challenge: to produce an exciting, vibrant brochure for a joint season of RSNO and SCO concerts in Aberdeen. It needed to both segregate and intertwine our two orchestras, whilst giving neither undue prominence. Alongside it had to reflect the vibrancy of Aberdeen and place our concert series firmly at the heart of the cultural life of the city. Scott got the brief immediately and within 24 hours had come up with an innovative, practical, and above all, beautiful design to meet the challenge. The deadlines were impossibly tight but Traffic delivered within the allocated time with a brochure that exceeded all expectations”
Sam Stone – Information Services Manager, Royal Scottish National Orchestra
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Traffic Design Consultants
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Glasgow
G51 4RY
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T: +44 (0)141 445 2174
E: studio@traffic-design.co.uk