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Brief
Brief
This is where we break out the comfy chairs, pour some freshly ground coffee, get our finest baked goods out and settle down to listen to you.
One of our most important skills is the ability to listen. Nobody knows your project better than you so its best we learn from the expert. Once you’ve told us everything, we’ll probably have a few questions. It’s essential we get our heads around your specific requirements. Its also an opportunity for us to explore anything else that might enhance our understanding of your objectives.
We like everyone to leave the room with a smile on their face and a head full of ideas.
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Research
Research
From our experience, briefs generally revolve around a question or a problem. Rather than staring at a blank canvas and trying to pull inspiration out of thin air, we’re more inclined to formulate a plan, roll up our sleeves, then climb right inside the aforementioned conundrum. Only then, will we attempt to answer the question.
Through strategic research, development and planning, we get ourselves thoroughly informed. Knowing what makes you tick ensures that the concepts we deliver will be underpinned with genuine substance that will connect and resonate with your audience.
Discussions, sketches, mood boards and workshops are just some of the things we like to do before designing anything.
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Concept
Concept
The route to finding the perfect idea isn’t always straightfoward. However, through experience we’ve learned to know when we’re on the right path.
The concept is the cornerstone of any project. Like pouring the foundations for a building, if the concept isn’t right, everything above will be unstable. The crux of it comes from the research. Sometimes it will be staring us right in the face. Other times we have to dig a little deeper. We push the concept as far as we can to create something which is bespoke, attractive and durable.
We love this part of any project. Though sometimes a challege, the reward is always absolutely worth it.
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Presentation
Presentation
Its important to be well turned-out for a meeting, so naturally we extend this philosophy to the visuals we present to our clients.
As excited as we are to share them, we take time to ensure that concepts are highly finished and beautifully presented, in a context you’ll understand. Less is more. With this in mind, we only bring the strongest ideas to a presentation. Scrutiny is one of the keys to our approach, therefore we only pursue routes that make the grade.
A meeting is preferable, but not always applicable (some of our clients are at least a 5 hour flight away). In such cases, we will send you the presentation accompanied by a brief and succinct rationale. An idea must stand on its own two feet, but it often helps to show where the spark came from.
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Development
Development
This is where we work with you to truly tailor the solution. Through a process of refinement and re-evaluation we focus on bringing out the best in the finished article.
Being our own strongest critics, we fine tune until we strike the perfect balance. Detail is everything and we’ll work tirelessly to make sure that every single element is as good as it should be.
This is where your project will really start to flourish and take shape.
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Delivery
Delivery
In fact, lets make it ‘over-delivery’. We believe its vital we exceed whats expected of us, on time, each and every time. If that sounds clichéd, its actually less common than you’d expect.
With a healthy obsession for precision, we are committed to delivering design work of the highest degree – a bar which we aim to raise with every subsequent project.
When the work is done, rather than patting ourselves on the back, the best result we could ever hope for is to see you back again, a few months down the line, asking “where to next?”